What if the famous characters from fiction decided to elect their favourite books; the ones that fit their lives better? The campaign made by the agency Ogilvy & Mather for the mexican Gandhi’s Bookstores tries to answer that question. All of this to show that reading can change the way you write your own history.
Find your Book brings three posters in which Alice, Gregor Samsa e Little Red Riding Hood have fun reading to other books. Check them out.
Alice reads Timothy Leary’s LSD
Gregor Samsa (from Kafka’s The Metamorphosis) reads Gabriel García Márquez’s A Hundred Years of Solitude
Little Red Riding Hood reads Hermann Hesse’s Steppenwolf
What did you think of these mixes?
Site: Ogilvy & Mather