O Bela Selvagem

De Amsterdam, o artista que utiliza apenas o nome SIT se atreve na sensualidade dos animais. No projeto Noir, ele aposta no preto e branco para passar sua mensagem, o que dá mais contraste a cada peça e explora o tema de forma mais dramática. As pinturas destacam a relação problemática que existe entre o…

Art and Business

Piet Parra is a Dutch artist who lives and works in Amsterdam. He began creating posters and gradually became a famous artist. His most known characters are surreal humanoid birds that carry a pop aesthetic. With his peculiar color palette Parra appears in several segments. He works with painting, animation, drawing and sculpture as well…

A beleza da simplicidade

Alguns a chamam de apartamento minimalista, mas a Home 07, feita em Amsterdam pelo estúdio i29, está além dessa categorização. Pelo menos é isso que garantem os arquitetos e designers que compõem a equipe do escritório. Tendo como princípio a simplicidade de formas – quase sempre trapezoidais -, e de cores (predominante, o branco), a…

i want to ride my bicycle

The Giro d’Italia, one of the big wheeler races in Europe, starts this year outside the Italian borders, in Amsterdam. On invitation of the Mediamatic Lab (Amsterdam) the international Bike Film Festival decided to come to bicycle city number one for her 10th anniversary. Thus, the 8th of May the city inaugurates two events: the Giro d’Italia 2010 and the BFF (Bike Film Festival).

The film festival shows a great variety of movies on bikes. From documentaries about legendary cycling personalities, to incredible bicycle makers, from bicycle romance to bicycle tricks & fun. Fixed gear seems to be the most convenient bike for urban cyclists. The bike does not have brakes, but one slows down when moving the feet backwards, because the gear is fixed to the wheel. This means you can cycle backwards, flip over when you brake fast, do all sorts of tricks and twist and turn quickly. 

bicycle path amsterdam

lucas brunelle under water

made in queens

The Foundation Mediamatic also organizes an exhibition, Sur Place , which pays tribute to the bicycle and its wheelers. The exhibition contains a multi-functional bicycle path, designed by DUS architects. Everyone can bring his bike to try that out. Street art by Mike Giant, to create an urban atmosphere inside the space. A display of special bicycles, historically or in terms of design, wheeler jerseys and crash portraits. Besides one can also participate in several repair and ‘pimp my ride’ like workshops.




These occasions will inspire the people in the Netherlands to have a close look at their love for the bicycle as the easiest and healthiest means transport and, of course, the beautiful sports on wheels. Don’t mind the crash portraits!